Comunicative negotiation in cinema and television

Collected in this volume are four essays based on the concept of communicative negotiation. The concept of negotiation has proved very useful in understanding the connection between media communication strategies and the reception modes of the subjects. In particular, negotiation properly describes communication pro-cesses as a moment of interaction, in which the definition of a meaning, of a point of view, of a goal, etc. results from a confrontation between communicating partners. But the notion of communicative negotiation may be applied also to define how a text places itself in the social space, how it opens itself to particular uses, and how it corresponds with the network of other social discourses. In this book the notion of communicative negotiation is applied to the study of mass media phenomena of which cinema is an example, and it is correlated to other key concepts, such as communicative situation, co-operation, pact.